Browsing: Entrepreneurship

Family-owned businesses are the backbone of the global economy. From Walmart and Ford to Samsung and BMW, some of the world’s biggest companies have been run by families for generations. In Kenya, family-owned businesses are also prevalent, such as BIDCO Africa, Chandaria Industries, and the Kenyatta family’s vast business empire. However, one of the biggest challenges faced by family businesses is generational transition. As the older generation retires, it is essential to ensure a smooth and successful transition to the younger generation. In this article, we’ll explore 10 ways to reinvent generational transition in family businesses, drawing on best practices from around the world.

Running a small business can be challenging, especially when it comes to marketing and branding. You have limited resources, a small budget, and you’re competing with big businesses that have massive marketing budgets. However, there’s a way to level the playing field – cobranding with big businesses. Cobranding is a partnership between two businesses, and it’s a powerful marketing tool that small businesses can use to boost their brand awareness and credibility. In this article, we’ll explore how small businesses can use cobranding opportunities with big businesses as a form of marketing and branding.

In today’s world, personal branding is no longer just for celebrities or influencers. Whether you’re an entrepreneur, a job seeker, or a professional in any field, having a personal brand can help you stand out in a crowded market. Personal branding is about creating a unique identity and showcasing your skills, values, and personality to your target audience. In this article, we’ll explore what personal branding is, why it’s important, and how to build a strong personal brand that sets you apart from the competition

Are you feeling down and out because your business is struggling? Well, I’m here to tell you that it’s okay to feel that way, but it’s also important to maintain a positive attitude. Now, I know what you’re thinking, “How can I stay positive when my business is struggling?” Well, let’s take a look at some tips for maintaining positivity during tough times.

Are you feeling stuck in your current market and looking for new opportunities to grow your business? You’re not alone. In fact, exploring new markets during hard economic times can be a smart move for businesses looking to expand their reach and improve their bottom line. In this article, we’ll discuss some practical tips on how to explore new markets during tough times. So, grab a cup of coffee and let’s get started!

All around us businesses are closing, and in your silent prayers, you hope that your business is not next. Then a day comes and you receive the news that your business is closing down. It’s a tough pill to swallow, but don’t worry, it’s not the end of the world. In fact, this could be the perfect opportunity to pick up and start again. Here are some tips for how to pick up when your business closes down.

As we all know, running a business is never an easy feat, especially when the economy is going through tough times. Cash flow management is essential for every business owner, but it becomes even more critical when the economy is in a downturn. In this article, we’re going to discuss some practical tips on how to keep an eye on your business cash flow during hard economic times. So, grab your cup of coffee, and let’s get started!

It’s tough out there right now, with hard economic times hitting businesses all over the world. But fear not, because there are plenty of ways to retain your customers and keep them coming back for more. In this article, we’ll take a look at some fun and creative ways to do just that

Running a small business is no easy feat, especially during hard economic times. The bills keep piling up, but the profits just don’t seem to match. If you’re feeling the pinch, don’t panic just yet! There are plenty of ways to cut costs and keep your business afloat. In this blog post, we’ll explore some practical tips to help you trim the fat and save money without sacrificing the quality of your product or service. Here are some tips to help you get started.

As a small business owner, you know that hard economic times can be tough on your bottom line. But, don’t despair just yet! One way to weather the storm is to diversify your business offerings. By offering new products or services, you can attract new customers and increase your revenue streams. So, let’s explore some fun and creative ways to diversify your business offerings during hard economic times.