• Home
  • Enterprise
    • SMEs
    • Entrepreneurship
  • Money
    • Banking & Insurance
    • Fintech
    • Investing
    • Loans & Financing
  • Events
  • Niusline TV
  • Resources

Subscribe to Updates

Get the latest creative news from FooBar about art, design and business.

What's Hot

Learn Free Best AI Tools for Marketing in Ten Minutes

April 13, 2023

Maximizing Long-Term Success: 10 Ways to Reinvent Generational Transition in Family-Owned Businesses

April 5, 2023

How to win clients and influence markets with Co-branding

April 4, 2023
Facebook Twitter Instagram
Trending
  • Learn Free Best AI Tools for Marketing in Ten Minutes
  • Maximizing Long-Term Success: 10 Ways to Reinvent Generational Transition in Family-Owned Businesses
  • How to win clients and influence markets with Co-branding
  • How to Stand Out in a Crowded Market in 2023
  • How to stay positive when a business is struggling
  • How to leap into new markets in lean economic times
  • How to pick up when business closes down
  • How to keep an eye on business cash flow during hard economic times
Facebook Twitter Instagram
MyniuslineMyniusline
  • Home
  • Enterprise
    • SMEs
    • Entrepreneurship
  • Money
    • Banking & Insurance
    • Fintech
    • Investing
    • Loans & Financing
  • Events
  • Niusline TV
  • Resources
MyniuslineMyniusline
Home»Enterprise»SMEs»MAKING A MARK IN BUSINESS DURING COVID-19
SMEs

MAKING A MARK IN BUSINESS DURING COVID-19

MYNIUSLINEBy MYNIUSLINEAugust 26, 2020Updated:August 17, 2021No Comments57 Views
Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Tumblr Email
Ole Marina Wholesale in Kitengela
Share
Facebook Twitter LinkedIn Pinterest Email

“Never let a good crisis go to waste.”  Beyond the current events lies significant opportunities. True to the statement, daring entrepreneurs have taken up new commercial strategy as a way to survive the pandemic. This is the story of Ole Marina store in Kitengela town that was once a night club now turned into a household name in the wholesale business. An opportunity the owner saw to do something far more impactful.

In March 2020, the Kenyan government issued a directive to close down bars in order to reduce the risk of local transmission of COVID-19. A move that adversely affected club owners. Some opted to totally shut down while others sought for more convenient financial sources.  The owner of this particular night club opted out. Ole Marina leveraged on his departure to set up a wholesale shop. Like every good business person Ole Marina assessed the environment and it was clear that the most sustainable enterprise would be around wholesale.  At the time, there was no wholesale around the location an area that is normally characterized by people who are always in need of household products in bulk.

Initially, the owner wanted a commercial venture that would grow with time.   As time went by, the growth became impressive than what the proprietor had earlier imagined.

 Within two months, Ole Marina has been able to attract a large number of customers a factor that is greatly attributed to its positioning. According to its proprietor, the idea of having a wholesale at the town center came in handy. Ole Marina not only attracts their initial target customers but also   customers like retail shops and bulk purchasers.

The wholesale’s popularity and profitability depend exclusively on efficiency in that customers do not have to wait in frustration to be served. For them, hitting the 30,000 mark with only two months into business is a huge milestone.

“The business just started last month and the sales have been growing gradually, but right now we have hit the thirty thousand mark. I can say for a business that has just started we are doing fine,” asserted Janet Atuzo, a cashier at the store.

Moreover, even as the pandemic continues to ravage profits for businesses, Ole Marina knew they wanted to be relevant and stay in business. Apart from great customer service, Ole Marina resorted to providing a unique service to their seasoned customers; parking space. The ripple effect of the thoughtful ample parking space was a steady and constant traffic to the store.

“Someone would rather buy things from me not because my prices are the best, but because I offer parking,” says Janet a cashier at Ole Marina.

Although Ole Marina is constantly thriving in business, challenges like constant changing prices has affected them. In sync with the change, as prices rise so must they increase their product prices to amass profits. This has ended up impacting the business such that they have had to sell at a considerable high price.

Nevertheless, it is just a wake of dawn in business for them. The plan now is to entrench their tentacles to even neighboring area such as Sabaki and Mlolongo.

COVID -19 ON BUSINESS Covid-19 enterprise Small businesses SMES SMES IN KENYA
Share. Facebook Twitter Pinterest LinkedIn Tumblr Telegram Email
MYNIUSLINE
  • Website

Related Posts

How to leap into new markets in lean economic times

March 30, 2023

How to keep an eye on business cash flow during hard economic times

March 28, 2023

How to retain customers during hard economic times

March 27, 2023

Leave A Reply Cancel Reply

Browse by Category
  • Apps
  • Banking & Insurance
  • Business
  • Celebrity
  • Covid-19 IMPACT on SMEs
  • Editors Pick
  • Enterprise
  • Entertainment
  • Entrepreneurship
  • Featured
  • Fintech
  • International News
  • Investing
  • Loans & Financing
  • Mobile
  • Money
  • Music
  • News
  • Opinions
  • Press Release
  • Resources
  • SMEs
  • Sport
  • Tales of Small Businesses
  • Taxes
  • Tech
  • Top Story
  • Uncategorised
  • Videos
  • Wealth Management
Demo
Top Posts

Purchasing habits of a 26 year old urban lady

August 3, 202123,526

How to avoid trading your dignity for a bank loan.

August 3, 202117,439

The effects of Covid 19 on small businesses in Kenya

August 3, 202117,308

How to set up a profitable live streaming business in Kenya

August 5, 202116,350
Don't Miss

Learn Free Best AI Tools for Marketing in Ten Minutes

By MYNIUSLINEApril 13, 202321

As the world becomes increasingly digital, businesses need to keep up with the times by…

Maximizing Long-Term Success: 10 Ways to Reinvent Generational Transition in Family-Owned Businesses

April 5, 2023

How to win clients and influence markets with Co-branding

April 4, 2023

How to Stand Out in a Crowded Market in 2023

April 3, 2023
Stay In Touch
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo

Subscribe to Updates

Get the latest creative news from SmartMag about art & design.

Demo
Advertise With Us
myniusline
Our Picks

Learn Free Best AI Tools for Marketing in Ten Minutes

April 13, 2023

Maximizing Long-Term Success: 10 Ways to Reinvent Generational Transition in Family-Owned Businesses

April 5, 2023

How to win clients and influence markets with Co-branding

April 4, 2023
Most Popular

Purchasing habits of a 26 year old urban lady

August 3, 202123,526

How to avoid trading your dignity for a bank loan.

August 3, 202117,439

The effects of Covid 19 on small businesses in Kenya

August 3, 202117,308
Copyright © 2023 MyNiusLine
  • Home
  • Enterprise
    • SMEs
    • Entrepreneurship
  • Money
    • Banking & Insurance
    • Fintech
    • Investing
    • Loans & Financing
  • Events
  • Niusline TV
  • Resources

Type above and press Enter to search. Press Esc to cancel.

Go to mobile version